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『Drink the way you love』foodpanda co-branding promotion

In two weeks, it’ll be Double Seventh Day, Taiwan’s traditional Lover’s Day. KEBUKE signature black tea is teaming up with foodpanda delivery platform to act as Yue Lao, the Old Man Under the Moon, divine matchmaker of myth who joins lovers with red cords. We’re releasing our newest, freshest taste for summer: Green Tea with Pear Juice and Osmanthus Agar Pearl. And starting August 1st at our stores around Taiwan, you’ll find a new extra that can be added to all drinks – agar pearls!

 

KEBUKE: Drink the way you love

“Strands of love, strands of fate; drink to taste, and drink to sate”. In the west, there are Romeo and Juliet; in the east, the Cowherd and the Weaving Girl. These are classic stories of love that withstand the tests of time. Since time immemorial, people have asked questions about love, worshipping at Yue Lao shrines around Taiwan, casting crescent-moon shaped ‘poe’ to divine the answers – yet love remains a swirling whirlpool of confusion. Topics of love trouble every soul; every love song seems to sing from the heart about such stories.

Our visuals use the pink, moving lines of foodpanda to symbolize Yue Lao’s “red cords”, as well as the blessings of true love blossoming. We also all add in everything you need to worship Yue Lao – flowers, fruit, and other items to bring love your way – as well as that most precious of items, a fortune from Yue Lao. In our designs for both the cup and the fortune, we cleverly add in elements from foodpanda’s app. Friend the KEBUKE Signature Black Tea official LINE account right away and the KEBUKE Yue Lao will help you strike a “cord” with that special someone right away.

 

Blooming osmanthus, fruiting pear: Green Tea with Pear Juice and Osmanthus Agar Pearl, tender, sweet and ready now

Our new product, Green Tea with Pear Juice and Osmanthus Agar Pearl, is here for summer! Juice pressed from fresh, crisp pears; perfectly tender osmanthus agar pearls to pop in your mouth – put them together and they bring our Green Tea a special sweet, luxurious taste that lingers and creates a light, elegant atmosphere. A drink just like the pure, untouched beauty of pear blossoms, exuding a pleasant fragrance far and wide. Make any drink a double feature by adding springy, tender agar pearls (our original-flavor agar pearls), available with any drink starting August 1st for NT$10.

 

KEBUKE × foodpanda: Yue Lao

For Double Seventh Festival, KEBUKE is joining hands with foodpanda to act as Yue Lao, the Old Man Under the Moon, divine matchmaker of myth who joins lovers with red cords. To bring Yue Lao right to your door, we’ve created a double bonus promotion. See “KEBUKE signature black tea × foodpanda: August 1st, drink the way you love” for promotion details.

.Green Tea with Pear Juice and Osmanthus Agar Pearl, buy one, get one free: Enter event code “KBKLOVE” and enjoy a limited-quantity buy one, get one free deal for a medium Green Tea with Pear Juice and Osmanthus Agar Pearl.

.New customer exclusive – buy NT$100, get NT$100 off: Enter event code “KBKWELCOME” to enjoy a NT$100 discount after a full purchase of NT$100.

.Orders available at designated KEBUKE signature black tea stores around Taiwan through foodpanda; delivery only, does not apply to carry-out.